Dress Rehearsal nestles in the busy little market town of Alcester, Warwickshire.

The shop was opened in May 2002 by Rosemary Mosson. After 17yrs in the Evening Wear trade, she decided to take the plunge and expand into other areas of fashion; after listening closely to her customers the decision was made to introduce Knitwear and smart Day Wear. It has worked very well alongside the more formal side of the business; the fabulous range of Ballgowns, Cocktail and Evening Dresses. Rosemary then went on to stock Special Occasion, Cruise Wear and Prom Dresses in sizes 8-24.